Suzuki Restructures For The Future – Cycle News

19November 2020

Press Release|November 19, 2020

Suzuki prepares to separate Motorcycle/ATV and Marine Divisions beginning April 1, 2021

Suzuki Motor of America

Photo Courtesy of Suzuki The following is a news release from Suzuki … Brea, CA– (November 19, 2020)– Performing an extensive strategy to build a strong foundation for the future, Suzuki Motor of America, Inc. has revealed it will reorganize its operations in the United States. This brand-new instructions will reorganize the Suzuki Motorcycle/ATV and Marine Divisions into two separate business set to start operations on April 1, 2021. This brand-new company is developed to offer both brand-new business the very best chance to enhance their success in their respective industries.

Suzuki Motor U.S.A., LLC. will be headquartered in Brea, California, Suzuki’s business home in the United States considering that 1981. Suzuki Marine U.S.A., LLC. will be based in Tampa, Florida in the heart of the marine organization in The United States and Canada. Suzuki initially went into the United States in 1963 and was initially based in Santa Ana, California prior to moving to its landmark, Pagoda-inspired building in Santa Fe Springs, California.

Satoshi Uchida will work as Chairman and Masami Haga will work as President of the brand-new motorcycle/ATV business. Masahiro Yamamoto will work as President of the brand-new marine business.

“Both the Motorcycle/ATV and Marine Divisions are taking pleasure in solid success in their respective companies,” said Uchida. “As we continue in rearranging into two separate business, we eagerly anticipate the Suzuki brand name continuing to thrive in the United States.”

The main objective of this reorganization is to strengthen each organization. Key goals are to attain higher performances, speed up decision-making, and position each business for increased sales and growth in the United States.

The place of Suzuki Marine U.S.A., LLC. in Tampa was tactically selected to broaden Suzuki’s organization, enhance collaboration within the marine market, and strengthen its relationship with boat suppliers, builders, and dealers. The Gulf Coast place likewise supplies practical access to Suzuki’s brand-new Marine Technical Center opened in Panama City, Florida in June, 2020.

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