La Brea Bakery Investing in Bakery Operations to Fulfill Increased Customer Need – Valdosta Daily Times

22September 2020


Sep 22, 2020– La Brea Bakery, North America’s # 1 craftsmen bread brand name, revealed today that it will be introducing new automation procedures to assist support its brand name development and growth. La Brea Bakery distributes its popular breads to supermarket across the country. During the Coronavirus pandemic, the business has actually seen an increase in sales, specifically for its Take & & Bake bread portfolio. To accommodate customer requirements, the brand name will begin executing broadened efficiencies at the Van Nuys pastry shop to incorporate automated product packaging while continuing to put employee and customer security initially.

“Our consumers (sellers) are seeking options that lessen labor requirements at the in-store pastry shop,” said Chris Prociv, VP Marketing and Innovation, La Brea Bakery. “Consumers still want fresh bread but are trying to find sealed product packaging to guarantee security. La Brea Bakery’s Take & & Bake breads are the ideal service, as these par-baked breads can be baked at home so consumers can experience that freshly baked fragrance and texture.”

La Brea Bakery’s Take & & Bake breads can be found in a range of tastes, consisting of French baguettes, French Dinner Rolls, Whole Grain Loaf and Ciabatta sandwich rolls, and additional ingenious ranges are prepared to launch in early 2021.

ARYZTA ®, the moms and dad business to La Brea Bakery, is working tirelessly together with the craftsmen bread brand name to continue identifying ways to improve procedures and support the new development as customer needs progress throughout the present COVID-19 environment. Enhancing the pastry shop lines at the Van Nuys center is a long-lasting investment for ARYZTA, and a move that aims to strengthen business development in a more effective method for future development and growth, specifically through the installation of in-line bagging automation to the Take & & Bake artisan pastry shop lines. In this method, ARYZTA and La Brea Bakery are placing the brand name for future development by purchasing pastry shop infrastructure.


La Brea Bakery is North America’s premier craftsmen bread brand name. Founded in 1989, La Brea Bakery has actually been producing tasty breads and foods for more than thirty years, while remaining true to its original recipe and process. Based in Los Angeles, the brand name has actually reinvented the contemporary craftsmen bread motion and won over the cooking community and consumers with its hearth-baked, handmade breads cost supermarket and online sellers throughout the country. In 2016, La Brea Bakery introduced the first nationally offered farm to table craftsmen bread– La Brea Bakery Reserve– which brings quality, openness and taste to consumers. La Brea Bakery runs a flagship storefront in Los Angeles and a 2nd place in Anaheim, California. La Brea Bakery is owned by ARYZTA, a leading maker and supplier of bread, buns, cookies and other premium baked goods.


ARYZTA is a worldwide business with a leadership position in specialty frozen pastry shop. Formed from leading pastry shop business around the world, its ingenious food portfolio includes breads, craftsmen breads, cookies, donuts, pastries, cakes, muffins, buns, pizza, flatbreads from precious brands like La Brea Bakery ®, Otis Spunkmeyer ®, Oakrun Farm Bakery ®, Pennant ®, Mette Munk ® and more. To get more information, visit and follow us on Facebook, Twitter, Instagram and YouTube.

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CONTACT: Martina Corona Matter Communications on behalf of La Brea Bakery!.?.! KEYWORD: CALIFORNIA UNITED STATES


RETAIL GROCERY STORE SPECIALIZED SOURCE: La Brea Bakery Copyright Business Wire 2020.

CLUB: 09/22/2020 08:00 AM/DISC: 09/22/2020 08:01 AM Source:

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